Top Features of an Effective Coming Soon Page for Startups

Why a Coming Soon Page is Crucial for Startups

For startups, every step you take in the early stages is crucial. One of the most important things you can do, even before your product is ready, is build momentum. A well-crafted coming soon page is the first point of contact for your audience and can be a game-changer in your marketing strategy.

But what makes a coming soon page truly effective? In this post, we’ll break down the key features every startup should consider to ensure their coming soon page captivates visitors and converts them into excited subscribers or future customers.

1. A Clear and Compelling Value Proposition

Your coming soon page is often the first impression someone will have of your brand, so the messaging needs to be immediate and impactful. The value proposition should explain why your product or service matters and what problems it solves.

Keep it simple and clear. Visitors should understand within seconds why your startup is worth their attention. This is your chance to intrigue them and convince them to stick around for your launch.

• Highlight the benefits rather than just features.
• Avoid jargon and focus on clarity.
• Use compelling headlines to grab attention.

How Startt Helps:

With Startt, you can quickly create landing pages that communicate your product's value clearly, helping you build excitement before your official launch. With our easy-to-use templates, creating a coming soon page that converts is effortless.

2. Eye-Catching Design

The design of your coming soon page must be visually appealing and aligned with your brand’s identity. A clean, modern design keeps visitors engaged and reflects professionalism. Your page should look polished, even if it’s temporary.

• Stick to a minimalist design to avoid overwhelming users.
• Incorporate your brand colors and logo for consistency.
• Ensure the page is responsive and looks good on all devices.

Remember, users are quick to judge, and a cluttered or amateur-looking design might turn them away. A well-designed page signals that your startup is credible and worth paying attention to.

3. Strong Call-to-Action (CTA)

A good coming soon page doesn’t just inform visitors that something is in the works—it urges them to take action. The most effective way to capture interest is through a strong call-to-action (CTA). Whether it’s signing up for updates, joining a waitlist, or following your brand on social media, your CTA needs to stand out.

Here are some tips for crafting the perfect CTA:

• Use action-oriented language like “Get Notified” or “Join the Waitlist.”
• Make the button color contrast with the rest of the page so it stands out.
• Place the CTA above the fold to ensure visibility.

Boosting Conversions with Startt

With Startt, you can easily customize your CTA to fit your brand's voice. Our landing pages offer strategically placed CTAs designed to increase conversions, helping you grow your audience even before your product launch.

4. Countdown Timer to Create Urgency

Adding a countdown timer is a powerful psychological tool that creates urgency. When visitors see a timer ticking down to your launch date, it builds anticipation and encourages them to act quickly, whether it’s signing up or returning later for the big reveal.

A countdown timer works well in a prominent position, especially near the CTA. It not only serves as a reminder of your launch but also motivates people to stay connected with your brand so they don’t miss out on anything exciting.

5. Lead Capture Form

Your coming soon page should have one primary goal: collecting emails and building a mailing list. After all, the visitors to this page are likely your most interested and engaged potential customers. Don’t let them slip away without getting their contact information.

• Keep the form short and simple. Asking for just an email is enough.
• Ensure the form is easy to find and ideally placed above the fold.
• Offer an incentive, like early access or exclusive updates, in exchange for signing up.

This is where email marketing comes into play. With a solid list, you can keep potential customers updated on your progress, tease new features, and build a community around your product even before it’s available.

Using Startt’s Built-In Lead Capture

At Startt, we make lead capture easy. Our landing pages come equipped with customizable lead capture forms, allowing you to grow your mailing list seamlessly. Once you collect leads, you can easily nurture those relationships and keep your audience engaged leading up to your product launch.

6. Social Proof or Testimonials

People trust other people’s opinions more than brands themselves, especially if your startup is new and unknown. Displaying social proof, like testimonials or early reviews, helps establish credibility and trust with your audience.

If you already have beta testers, influencers, or partners who are familiar with your product, consider adding a short testimonial to your coming soon page. Alternatively, mention any media coverage or collaborations to reinforce trust.

If you don’t have social proof yet, that’s okay! You can always include a “coming soon” message from a credible source or tease any press you plan to feature once your product launches.

7. Social Media Links

Your coming soon page is the perfect place to direct people to your social media profiles. Not only do social media links keep people engaged with your brand, but they also give visitors more opportunities to learn about your progress, values, and story.

• Make sure the icons are easily visible but don’t overpower the page.
• Link to platforms where you’re actively engaging with your audience.
• Consider adding a branded hashtag if you're building buzz around your launch.

8. Clear Branding

Your coming soon page should reflect your startup's identity. From your logo and brand colors to the tone of your messaging, ensure everything is aligned. Consistent branding helps visitors remember your company and associate it with professionalism and reliability.

If your coming soon page feels disconnected from your overall brand, it could confuse potential customers or weaken your brand’s perception. Whether you’re using bright, playful colors or a minimalist design, consistency is key.

Start Building Your Coming Soon Page Today

Creating an effective coming soon page is crucial for startups looking to build anticipation and capture leads before launch. It’s not just about looking good—it’s about communicating your value, capturing attention, and turning curiosity into action.

With Startt, building the perfect coming soon page is a breeze. Our platform allows you to quickly design and customize your page with all the key features mentioned above, helping you build your audience and validate your product effortlessly.

Don’t wait for your product to be ready—start creating buzz now!