Why Your Business Needs a Coming Soon Page and How to Make One

Why Every Business Can Benefit from a Coming Soon Page

Creating a “Coming Soon” page for your business might seem like a small, optional task, but it’s actually a powerful tool in your digital marketing strategy. If you’re gearing up to launch a product, a website, or a business, a well-designed coming soon page can help you gather interest, build an audience, and validate your product—all before you officially launch. Here’s why a coming soon page is essential and how you can create one quickly and effectively with tools like Startt.

1. Build Anticipation and Brand Awareness

A coming soon page acts as a preview to your brand. It tells people something exciting is on the horizon and encourages them to come back for the full reveal. Think of it as a teaser trailer for a movie—just enough information to pique curiosity but not so much that it spoils the big launch.

This early visibility can give you a chance to showcase your brand’s unique personality and style. Use visuals, engaging copy, and even subtle animations to create a memorable experience that helps visitors remember you.

2. Capture Leads Early

One of the biggest missed opportunities for new businesses is failing to capture leads early. A coming soon page can collect valuable visitor information, such as emails, which helps you build an audience long before your launch. When you use Startt to create your page, you can easily integrate email capture forms that connect directly with your preferred email marketing platform. These leads are potential customers who are interested enough in your product to give you their contact details.

By building an email list from the start, you have a ready-made audience to reach out to on launch day, maximizing your chances for immediate engagement, sales, or sign-ups.

3. Improve Your SEO Before Launch

Having an active website with a coming soon page can start generating SEO traction even before your official site is live. Search engines recognize your site’s domain and content, and starting with a coming soon page gives you a chance to build your domain authority. Use keywords related to your product or industry on the page to give search engines a heads-up about what your website will offer.

Consider adding a short blog, if appropriate, or link to relevant content. This helps you capture organic traffic that aligns with your business and creates a base for SEO authority that will boost your rankings once you go live.

4. Validate Demand for Your Product

A coming soon page can help gauge interest in your product before you invest time and resources into a full launch. For example, if your page gets a significant amount of traffic and email sign-ups, you’ll have tangible evidence that your concept resonates with potential customers. This data can be a valuable insight into your product-market fit.

Additionally, you can test various messaging and visuals to see which aspects attract the most engagement. Experimenting on a coming soon page is much faster and cheaper than iterating on a full site, and it can help refine your marketing strategy.

5. Create Urgency and FOMO

People are naturally drawn to exclusivity and the feeling that they might miss out. A coming soon page that emphasizes a limited launch, pre-orders, or exclusive early access creates a sense of urgency. It signals that there’s a reason to keep an eye on your business and potentially take early action.

Including a countdown timer, an exclusive pre-launch offer, or a VIP list can encourage people to sign up sooner rather than later. With Startt, you can set up these features in minutes, helping you make the most of this interest and urgency.

How to Create an Effective Coming Soon Page

1. Start with a Clear Purpose and Message

Your coming soon page should clearly communicate the value of what’s coming. Use a headline that’s concise, impactful, and emphasizes the unique benefit of your product or service. Try phrases like, “Experience the Future of X,” or “Unlock Your Potential with Our New Platform.” A strong headline sets the tone and keeps visitors curious.

Pair your headline with a brief paragraph or two that explains what people can expect, why it matters, and why they should stay tuned. This is especially important if your business or product is new to the market.

2. Use High-Quality Visuals and Branding

Visuals matter, especially when you’re building anticipation. A beautiful, on-brand image or background video can capture attention and make your page look professional. Make sure that any visuals you use reflect your brand’s identity and resonate with your target audience.

Colors, logos, and typography are essential in making the page feel cohesive. If you’re using Startt, you’ll have access to a variety of customizable templates that let you easily match your page’s look to your brand’s aesthetic.

3. Include a Lead Capture Form

A lead capture form is a must for any effective coming soon page. At minimum, this form should collect an email address. However, you may want to gather additional information like first names or specific interests, especially if you’ll use this data to personalize future marketing efforts.

Position the form prominently on the page, with a clear call-to-action (CTA) like “Sign Up for Updates” or “Be the First to Know.” A simple form that’s visible above the fold ensures more visitors see it without having to scroll.

4. Offer Incentives for Signing Up

Encourage visitors to sign up by offering a small incentive, such as early access, a special discount, or downloadable content. This approach can significantly improve sign-up rates. Incentives make your visitors feel valued and give them a reason to stay connected with your brand, especially when there’s still some waiting time before the launch.

Startt allows you to add custom content to your coming soon pages, making it easy to include downloadable incentives, discount codes, or other exclusive offers for early subscribers.

5. Optimize for Mobile Devices

With many people browsing on mobile devices, it’s essential that your coming soon page looks great on all screen sizes. Ensure that your visuals, text, and lead capture form are all mobile-friendly. This makes the page accessible to everyone, increasing the chances that visitors will sign up, no matter what device they’re on.

When using Startt, all templates are optimized for both mobile and desktop, so you can rest assured that your coming soon page will look and perform well across all devices.

Start Creating Your Coming Soon Page

A coming soon page can be the difference between launching to an audience or launching to crickets. By starting your marketing early, capturing leads, and building excitement, you’ll be setting your business up for a successful debut.

With tools like Startt, creating a high-quality coming soon page is simple and quick. In just a few clicks, you can design a stunning page that captures your brand’s essence, collects valuable leads, and sets you up for a strong launch. So don’t wait until launch day—start building your audience and generating interest today!